由来:我国日报网
Facebook创办人马可·马克扎克伯格日前公布,将把总公司更名为Meta(元),并期待大家将其视作“元宇宙企业”,暗示着了Facebook对元宇宙的雄心。Facebook总部的标示牌也早已拆换为代表Meta的深蓝色无限符号。
Facebook CEO Mark Zuckerberg speaks during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta, in this screen grab taken from a video released October 28, 2021. Credit: Facebook/Reuters
Facebook has changed its corporate name to Meta as part of a major rebrand.
Facebook正式宣布将公司名更改成Meta。
The company said it would better ‘encompass’ what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).
该企业称,这一新名称能能够更好地“宽容”集团旗下业务流程,不仅是社交媒体,也有虚拟现实技术等将要扩展的新的领域。
The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.
企业主打产品的Facebook、Instagram和Whatsapp等单独服务平台将不容易更名,仅有总公司才应用Meta这一新名字。
The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.
先前Facebook遭受了由前职工泄漏的文档引起的一连串负面报道。
Frances Haugen has accused the company of putting ‘profits over safety’.
(前职工)弗兰西斯·豪根斥责Facebook“将权益凌驾于安全性以上”。
In 2015, Google restructured its company calling its parent firm Alphabet, however, the name has not caught on.
2015年,Google重新组合了企业,并将总公司更名为Alphabet,但是这一名字沒有广为人知。
Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a ‘metaverse’ – an online world where people can game, work and communicate in a virtual environment, often using VR headsets.
Facebook老总马可·马克扎克伯格公布新名字的并且还宣布了打造出“元宇宙”的方案。“元宇宙”是大家可以在虚拟环境中(通常根据配戴虚拟现实头盔)玩手机游戏、工作中和沟通的一个网络时代。
He said the existing brand could not ‘possibly represent everything that we’re doing today, let alone in the future’, and needed to change.
马克扎克伯格表明,目前的品牌名字没法“代表大家如今所做的任何业务流程,更别说未来的业务流程”,因此必须变更。
‘Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards,’ he told a virtual conference.
马克扎克伯格在一次线上会议上说:“伴随着时间流逝,希望大家被视作一家元宇宙企业,并准备将人们的作业和真实身份定坐落于大家已经搭建的总体目标。”
The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up ‘Like’ logo with a blue infinity shape.
本周四(10月28日),该企业仍在美国加州的门洛帕克森的总公司公布了新标志,将竖起大拇指的“关注点赞”标识标牌拆换变成深蓝色无限符号标识标牌。
A sign of Meta, the new name for the company formerly known as Facebook, is seen at its headquarters in Menlo Park, California, US October 28, 2021. REUTERS/Carlos Barria
Mr Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company’s other services.
马克扎克伯格称,新名称代表着,将来客户不需要应用Facebook还可以应用企业的其它服务项目。
The word ‘meta’ comes from the Greek word meaning ‘beyond’.
Meta一词来源于希腊文,意思是“超过”。
To an outsider, a metaverse may look like a version of VR, but some people believe it could be the future of the internet.
对圈外人人员来讲,元宇宙或许像虚拟现实技术的一个版本号,可是有的人觉得这将是移动互联网的将来。
Instead of being on a computer, people in a metaverse might use a headset to enter a virtual world connecting all sorts of digital environments.
元宇宙中的人不用应用计算机,戴上帽子便可以加入虚幻世界和各种各样数据自然环境相接。
It is hoped the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.
大家期待可以在网络世界中做几乎全部事儿,包含工作中、手机游戏、看话剧及其和亲朋好友社交媒体。
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